ADVERTISING

Bolt

Save your ears

Agency: BBDO

Description

In Ukraine, there are a lot of traffic accidents. Around 30 thousand people get injured and more than 3 thousand die every year. Hundreds of dead could have been saved if they used seatbelts. Transportation platform Bolt, BBDO Ukraine and DGTL RLGN production studio launched a campaign to make people fasten seatbelts. For this project, we created a song that people just can’t stand. This annoying song was playing very loud in the car until all passengers fastened their seatbelts.

This professional campaign titled 'Save your ears' was published in Ukraine in September, 2020. It was created for the brand: Bolt, by ad agency: BBDO. This Experiential medium campaign is related to the Automotive, Professional Services, Public Interest, NGO, and Transport industries and contains 1 media asset. It was submitted about 2 years ago.

Credits

Advertising Agency: BBDO Ukraine, Kyiv, Ukraine
Production Studio: Dgtl Rlgn
Recording Studio: Propeller Studios
Recording Studio: Baker Street Sound Studio
Regional CEO, BBDO Ukraine & Central Asia: Victor Ishkov
Regional Executive Creative Director, BBDO Ukraine & Central Asia: Anze Jereb
Creative Director, BBDO Ukraine: Denis Keleberdenko
Creative Group Head, BBDO Ukraine: Dima Kishka
Art Director: Oleh Prystupa
Art Director: Pavlo Melnyk-Krysachenko
Motion Designer, BBDO Ukraine: Igor Atamanchuk
Senior Graphic Designer, BBDO Ukraine: Stanislav Nizamov
Graphic Designer, BBDO Ukraine: Anastasiia Zhytnyk
Post-production, BBDO Ukraine: Denys Kryvosheia
Client Service Director, BBDO Ukraine: Irina Danilevskaya
Account Director, BBDO Ukraine: Halyna Sokulska
Producer, BBDO Ukraine: Alexsandra Guliai
PR & Publicity Manager, BBDO Ukraine: Alexandra Korotkova
New Business Manager, BBDO Ukraine: Elena Kravtsova
Regional Marketing Manager CIS, Bolt: Serhii Kostia
Local Marketing Manager, Bolt: Anna Mizina
Director, DGTL RLGN: Vitaliy Molchanov
Producer, DGTL RLGN: Yuliya Kozinska
Producer Assistant, DGTL RLGN: Jenia Oleynik
Producer Assistant, DGTL RLGN: Mariana Fedchuk
Composer: Stanislav Halushka
Singer: Andriy Sereda
Singer: Tetiana Pirozhok

Giorgio Armani

ADVERTISING

iStock Essentials

Screws and box

Artist: Fabio Roberto

iStock Signature

4K Neon Lightning Bolt Animation...

Artist: denizeliftepe

iStock Signature

Asian men assembling tables and ...

Artist: Anusak Rojpeetipongsakorn

iStock Essentials

Lightning strikes on black backg...

Artist: Galina Shafran

iStock Signature

Lightning Storm

Artist: janiecbros

iStock Essentials

many self tapping screws rotate ...

Artist: SoberP

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.