Description
While the category tends to glorify the destination, we preferred the detours.
Real journeys rise, drop, and change in unexpected ways. Which is why we turned the landscape into an improvised shift diagram, showing how the Suzuki Jimny’s AllGrip Pro 4x4 system adapts to every challenge as it appears.
This professional campaign titled 'Straight Lines' was published in Ecuador in November, 2025. It was created for the brand: Suzuki, by ad agency: Paradais DDB. This Design, Digital, and Print media campaign is related to the Transport and Travel and Tourism industries and contains 3 media assets. It was submitted 3 days ago by Copywriter: Germán Demey of Paradais DDB.
Credits
Chief Creative Officer: Agustín Febres-Cordero
Chief of Strategy: Ricardo Medina
Chief Growth Officer: María José Pastor
Head of Art: Daniel Gabela
Executive Creative Director: José Serrano, José Reinoso
Creative Director: Tyto Garcés - Vicente Concha
Art Director: Eduardo Piedra
Copywriter: Sophia Peñaherrera - Germán Demey - Carlos Cruz
Graphic Designer: Francisco Félix
