Agency: Bolt Brand


Bolt scooters have an industry-leading lifespan of 5+ years. Once decomissioned, they undergo a regular recycling process. But why recycle, when you could upcycle?

Hardwear is the world’s first jewellery collection made out of scooter frames. Teaming up with award-winning designer Tanel Veenre, Bolt upcycled the oldest models into earrings, bracelets and pendants. And finished them off them with a reflective coating for extra visibilty at night.

The collection is available to buy via the Tanel Veenre online store as part of the designer’s new jewelry line.

This professional campaign titled 'Hardwear' was published in United States in October, 2022. It was created for the brand: Bolt, by ad agency: Bolt Brand. This Digital and Film media campaign is related to the Jewelry industry and contains 8 media assets. It was submitted 11 months ago.


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