With the launch of the new BMW 1 Series – ‘The 1’, BMW has teamed up with Pacific soul queen Ladi6 and breakthrough NZ/LA producer and songwriter BAYNK. Each artist personally curated a playlist of their favourite driving tunes for NZers to enjoy, alongside other BMW driving-themed playlists.
Within their Spotify profile, BMW have unlocked over 85 hours of listening, equating to over 8000kms of driving music for NZers this summer - enough to drive the length of the country 7 times. So whether you’re ‘Cruising up North’, with the ‘Girls on Tour’ or crawling ‘Halfway Down Dominion Road’, BMW have a playlist for every driving occasion.
With visuals captured by Steven Boniface, and Ladi6 and BAYNK providing tunes, users can access the unique playlists by scanning the Spotify codes on OOH street posters and mall panels, or connect via the digital banners and short-form music videos released on the Spotify platform and social.
BMW’s Artist Videos can be found here:
Ladi 6 post: https://www.facebook.com/BMWNewZealand/videos/515664085830600/
BAYNK post: https://www.facebook.com/BMWNewZealand/videos/1012574032442175/
BMW’s Spotify profile can be found here: bit.ly/BMWxSpotify
This professional campaign titled 'BMW & Spotify collab' was published in New Zealand in November, 2019. It was created for the brand: BMW, by ad agency: BBDO. This Integrated medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: Colenso BBDO, New Zealand
Still and moving images: Steven Boniface
Media Agency: Ikon Media