Central Department Store

Don't Die Till That Day

Agency: Wolf BKK


From shoppers’ insight that nothing could stop their determination to shop at the best sales event of the year, nothing even the death itself. The commercial intentionally use “die” or “death” in social context such as costume malfunction, intimate lift incident, or commit a career suicide. And of course yes, those things can’t bring us dead!

This professional campaign titled 'Don't Die Till That Day' was published in Thailand in November, 2019. It was created for the brand: Central Department Store, by ad agency: Wolf BKK. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 4 years ago by Creative Group Head: Pawares Vessukanmanukul of Wolf Bangkok.


Advertising Agency: Wolf BKK, Bangkok, Thailand
Production Company: Factory01


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