ADVERTISING

Peres Centre for Peace

Blood Relations

Agency: Saatchi & Saatchi

Description

To demonstrate the power of creativity in a troubled region, this unique event brought together Palestinans and Israelis who have lost family members in the conflict to donate their blood, side by side, as a symbolic act of healing. This project came about as a result of BBR Saatchi & Saatchi's challenge to creative minds around the world to present ideas to bring these people together.

This professional campaign titled 'Blood Relations' was published in Israel in November, 2011. It was created for the brand: Peres Centre for Peace, by ad agency: Saatchi & Saatchi. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 11 years ago.

Credits

Case video: http://www.youtube.com/watch?v=3GZxLcGSCow
Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Deputy Agency CEO: Yoram Levi
Creative managers: Eran Nir, Tomer Gidron, Eddie Goldenberg
Art director: Nathan Freifeld
Copywriter: Shachar Ayalon
Planning: Guy Gordon, Rachel Friend
Designer: Steve Reiches
Technologist: Leonid Angarov
Account group head: Nir Federbush
Accont supervisor: Lee Bryn
Account executives: Noa Sharf, Sharon Taggar
VP Production: Dorit Gvili
Producer: Bosmat Marmarely

ADVERTISING

iStock Essentials

Back View of the Thoughtful Busi...

Artist: gorodenkoff

iStock Signature

Young man contemplating from bui...

Artist: FG Trade

iStock Signature

Aerial Drone Views of Downtown T...

Artist: Crystal Bolin Photography

iStock Essentials

Moscow city business centre buil...

Artist: Damir Ismagilov

iStock Signature

Front view of Montreal modern to...

Artist: NicolasMcComber

iStock Essentials

Girl drinking coffee / tea and e...

Artist: m-gucci

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.