To reinforce the MTV Brasil concept "the music never stops", Loducca came up with a website that presents a new way to navigate through music videos on YouTube. For each video that you click to open, the website loads its related videos as a tree branch. One song leads to another, one video leads to another and the music never stops.
This professional campaign titled 'The Music Never Stops' was published in Brazil in October, 2011. It was created for the brand: MTV, by ad agency: Loducca. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: LODUCCA, Sao Paulo, Brazil
Chief Creative Officer: Guga Ketzer
Creative Directors: André Faria, Cassio Moron, Marco Monteiro
Creatives: Mariana Rocha, Raphael Franzini
Web Development: WQTi