One in five people in the UAE is suffering from gastric problems because of obesity and poor diets. Bloated stomach is its most visible symptom. It generates gas, putting you in a lot of embarrassing situations. If not treated immediately, it can lead to Ulcer, Gastritis, Gastroesophageal Reflux Disease (GERD), Stomach Cancer and other grave complications. Aster Hospital wanted to create public awareness on this lifestyle disease, in a lighthearted manner. We took the insight – don’t let your food fill your stomach with gas – and gave it a visual analogy.
This professional campaign titled 'Bloated Fish, Bloated Chicken, Bloated Goat, Bloated Cow' was published in United Arab Emirates in May, 2017. It was created for the brand: Aster Hospital, by ad agency: The Classic Partnership. This Print medium campaign is related to the Health industry and contains 4 media assets. It was submitted over 6 years ago.
Advertising Agency: The Classic Partnership, UAE
Executive Creative Director: Alok Gadkar
Art Director: Rajish Kappad, Alok Gadkar
Copywriter: Prakash Elumalai
Account Director: Pulkit Vasisht
Production Head: Vitthal Deshmukh
Illustrator: Rajish Kappad
Retouching Artist: Devraj Shriyan