Aster Hospital

The popping chicken

Agency: Y&R


Even though severe heartburn is a serious condition, people would rather medicate themselves than seek professional help. This exacerbates the problem instead of alleviating it, so Aster Hospital decided to change that. We created a humorous video designed to entertain and persuade people to go for a checkup. “The Popping Chicken” introduced Marylu, a “popcorn popping” hen, who gets the hospital to connect with its target audience.

This professional campaign titled 'The popping chicken' was published in United States in May, 2017. It was created for the brand: Aster Hospital, by ad agency: Y&R. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 7 years ago.


Advertising Agency: Y&R, Miami, USA
Creative Director: André Felix
Associate Creative Directors: Marlon Zanatti, Victor Amador
Senior Art Directors: Vanessa Castañeda, Mestre VB
Senior Copywriter: Ricardo Chuecos
Project Manager: Rafael Rodriguez
Illustrator: Charles Clements
GM & Executive Director: Alok Gadkar / The Classic Partnership Advertising UAE
Copywriter: Nilesh Naik
Account Director: Pulkit Vasisht
Executive Creative Director: Kalpesh Patankar / Y&R Dubai UAE
Production Company: BRO
Director: Mário Patrocinio
DOP: Pedro Patrocinio
Editor: André Caniços
Line Producer: Diogo Sereno
Project Manager: João Belmar
Sound Design: Sérgio Duarte
Animation & Post Production: Nebula Studios
3D Animation & VFX: Miguel Madaíl de Freitas
Compositing: Guilherme Afonso
Motion Design: Rafael Sousa


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