Zumbi dos Palmares College

Black Box

Agency: JWT


Before Africans became enslaved, they were experts in many fields, contributing to human history with important inventions that range from the telescope to setting the basis of cubism in art. It should be in school books, but it is not. Zumbi dos Palmares College, the only black college in Brazil, and J. Walter Thompson Brazil developed the project Black Box, unveiling this side of history in order to bring pride and knowledge to Afro-descendants, to promote a historical correction and to spread hidden stories about black people’s cultural legacy to the spotlight.

This professional campaign titled 'Black Box' was published in Brazil in May, 2019. It was created for the brand: Zumbi dos Palmares College, by ad agency: JWT. This Integrated medium campaign is related to the Education industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: J. Walter Thompson, Brazil
CEO/CCO: Ricardo John
EDC: Cassio Moron, Rodrigo Da Matta
Creative Director: Danilo Janjacomo
Head of Art: Talita Cardozo
Graphic Design: Dandara Hahn, Paula Bustamante
Art Director: José Oliveira, Leticia Tercini
Editor in Chief: Ariane Polvani
Co-Author: Cileda dos Santos Sant’anna, Natanael Santos, Patrícia Nascimento, Rosenildo Ferreira, Telma Cezar da Silva
Content Research: Thamara Pinheiro, Renan Damascena, Clecius Gonzaga, Vivian Zeni
Copywriting: Marcel Ares, Julia Machado, Thamara Pinheiro, Clecius Gonzaga
Copydesk and Proofreading: Camilla Savoia
Photography: Regis Fernandez
Operations Director: Thiago Segundo
Head of Client Services: Felipe Giacon
Account team: Maiara Brinhole
Illustrator: Simon Fernandes
Head of Production: Maísa Delgado
Production team: Fernanda Fiori, Flavio Colella, Leandro Lacovone, Paulo Cesar dos Reis, Ricardo Garcia, Gabriel Maria
Audio Producer: Andre Faria / Evil twin
Producers: Daniel Costa, Sid Fernandez
Planning: Stella Pirani, Guilherme Paduan, Renan Damascena
Advertiser supervisor: Raphael Vicente


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