Description
Monopoly at McDonald’s is going gold. McDonald’s Canada launches Monopoly Golden Edition nationwide today, bringing a bigger game, bolder creative, a golden new world and over $400M in prizes available to the iconic game Canadians have loved for decades.
Approaching its 40th anniversary, the Golden Edition puts a new spin on the game fans already know by heart, turning familiar moments into something unexpected, with bigger stakes and a golden twist, while keeping the much-loved peel-and-play mechanics at its core.
Monopoly at McDonald’s has always had a way of supersizing a guest’s order. A simple peel turns “I’ll just grab a quick coffee” into one more item, one more chance to play and one more shot at a big win. This year, Golden Edition gives fans even more reason to play: roll in feeling like a player, and peel like the prize is already yours.
The prize lineup is just as ambitious, starring never-before-seen items like a 10-karat Gold Quarter Pounder, three McD’s for Life cards for free food, $25,000 weekly cash drops from Sept 29-Nov 2, cars and more.
“A McDonald’s run can turn into a game pretty quickly: one more item, one more peel, one more shot at a big win” said Jennifer DelVecchio, Chief Marketing Officer at McDonald’s Canada. “With Golden Edition, we wanted to make the game feel bigger and more exciting, with bold new surprises and a LOT more gold, including a 10-karat gold Quarter Pounder.”
Created by Cossette, the above the line campaign brings the game to life through a whole new visual world inspired by Monopoly’s Golden Edition and the iconic Golden Arches. Familiar Monopoly game tokens return with a golden touch, bringing back some of the iconic details fans remember while making them feel unexpected, flashy and fun. That larger-than-life energy carries through to the prizes, which stack up into a mountain of gold. Following an initial teaser, the rollout expands across TV, OOH, radio, digital, social creator channels, and bespoke integrations including The Price is Right Tonight.
TMS took Golden Edition beyond the campaign, evolving the promotion strategy, retail experience, packaging and securing prize partners while bringing the digital game to life in the McDonald’s app. The immersive 3D gameboard lets players tap “GO,” to move around the board to reveal prizes. Plus, fans can unlock exclusive partner discounts for every five codes entered.
“The magic of Monopoly is that every peel feels like a possibility,” said George Lin, Creative Director, Cossette. “For Golden Edition, we wanted to take the Monopoly world fans know and give it a new attitude, bringing back iconic pieces, giving everything a golden touch and turning up the fun,” added Alex Manahan, Creative Director, Cossette. “It’s a world that feels familiar at first glance, but has something unexpected around every corner.”
“With Golden Edition, we challenged ourselves to find new ways to make Monopoly feel fresh and exciting for fans,” said Stephanie Barbieri, Senior Director at tms. “From standout prizes to a new digital game experience, every detail was designed to give fans another reason to play.”
The campaign is supported by OMD/AP (Media), Publicis Hawkeye (CRM), and Weber Shandwick (PR & Creators).
Monopoly Golden Edition runs nationally from September 29 through November 2, 2026.
This professional campaign titled 'BIGGER. BOLDER. GOLDER' was published in Canada in October, 2026. It was created for the brand: McDonald's, by ad agency: Cossette. This Film and Integrated media campaign is related to the Food industry and contains 2 media assets. It was submitted 8 minutes ago.
Credits
Advertiser: McDonald's Canada
Client
CMO: Jennifer DelVecchio
Marketing Manager: Jenn Bailey
Senior Marketing Manager: Leila Wong
Marketing Manager: Nezariel Scott
Marketing Manager: Jessica Maganja
Marketing Manager: Andreanne Gilbert
Marketing Supervisor: Abby Rigonan
Marketing Specialist: Clémence Commissaire
Marketing Specialist: Christina Sigalas-Selas
Senior Communications Manager: Kristen Hunter
External Communications Consultant: Nicole Tomassi
Agency: Cossette
Creative
Executive Creative Director: Andrew Chisolm
Head of Design: Bruna Macedo
Creative Director: Alex Manahan
Creative Director: George Lin
Creative Director: Marc-André Vigneault
Associate Creative Director: Bri Collins
Associate Creative Director: Chen Shang
Associate Creative Director: Brian Morrison
Associate Creative Director: Mario Gelleny
Design Director: Luisa Bojaca
Senior Designer: Greg Leblanc
Senior Designer: Xavière Méheust
Motion Designer: Sam Perrin
Content Creator: Melo Griffith
FR Copywriter: Étienne Lebourdais
FR Copywriter: Michel Compagna
Strategy
Chief Strategy Officer: Subtej Nijjar
VP, Managing Director, Head of Strategy: Dan Cameron
Sr. Strategy Director: Owen Garscadden
Strategist: Hayley Green
Account Management
SVP, General Manager: Bryden McDonald
Group Business Director: Terence Li
Director Business Lead: Natalie-Azoulay
Business Director: Manasa Anjan
Business Director: Laryssa Li
Account Executive: Sarah Brooks
Account Executive: Maha Khan
Account Executive: Addie Bassin
Cheffe de Produit: Claire Robert
Cheffe de Produit: Tessa Giret
Agency Production
Sr. Director, Broadcast: Ella Kovacs
Senior Producer, Broadcast: Cynthia Goulart
Director, Production: Liana Luchetti
FR Producer: Laurence Houle
Line Producer: Hania Elakawy
Print/Digital/Social Production
Director, Studio Production: Gianna Blasutto
Senior Production Manager: Susan Goodfellow
Digital Designer: Brook Scott
Senior Production Artist: Dwayne-Mark Aranha
HTML Animator: Jesse Horricks
Social Editor: Alfio Foti
Agency: tms
Creative
VP Creative Director: Joe Kwon
Associate Creative Director: Ryan Dempski
Associate Art Director: Catalina Zamora
Associate Art Director: Amelia Hoerr
Associate Art Director: Alexia Lino
Associate Creative Director: Sarah Davis
Associate Copywriter: Alyssa Ceballos
Director, Post Production: Jackie Avellar
Senior 3D Artist: Adriel Lopez
Senior Motion Designer: Jarrod Chatham
Strategy
Senior Strategist: Grace Kennedy
Associate Strategist: Carina Collins
Account Management
Senior Account Director: Stephanie Barbieri
Senior Account Executive: Danielle Salazar
Associate Account Executive: Natalie Klein
Partnerships
Senior Director Brand Partnerships: Nanci Davidson
Print Production
VP, Production Services: Jim Gard
Executive Producer: Jana McCartney
Associate Producer: Sarah DeMars
Studio Group Manager: Scott Doane
Production Artist: Mark Galik
Senior Proofreader: Caitlyn McCain
Promotion Operations
Senior Director, Promotion Operations: Cathy Schmidt
Senior Director, Compliance: Pennee Milazzo
Senior Manager, Promotional Operations: Janice Rubens
Manager, Promotion Operations: Lisa Curtis
Digital Game Development
Senior Director Digital Delivery: Christine Walker
Director of Digital Production: Jess Rolczynski
Associate Digital Producer: Julia Hojsan
Senior UX Designer: Stephanie Yoo
VP, Software Development: Susie Jendro
Director, Principal Architect: Jonathan Jasper
Technology Manager: David Kolodij
Senior Software Engineer: Lauren Ashely
Front End Developer: Mikolaj Smolenski
Front End Developer: Syzmon Kubicki
Developer: Borislav Ivanov
Technology Director: Walemar Rodrigues
Senior Software Engineer: Adam Smith
Senior DevOps Engineer: Azizbek Davronov
Software Engineer: Abdul Zahad
Senior Software: Suchet Raghavan
Software Engineer: Rupinder Kaur
Technology Manager, Delivery Engineering: Ronald Nyakahuma
Director, Cloud Architect Engineering: Tony Karunaiarajan
Software Engineer: Omar Zaib
DevOps Engineer: Sujith Kondragunta
Senior Software Engineer: Krishna Basha
Software Engineer: Chetan Barji
Software Engineer: Bhavya Challagundla
Senior Software Developer: Melat Tesfaye
QA: Faisal Ilyas
QA Analyst: Farzana Khan
QA Analyst: Sumbul Mehmood
Senior Software Engineer: Billel Redouane
Senior Director Accessibility Analyst: Callum King
Digital Accessibility Analyst: Christopher Hughes
Senior Product Manager: Adrian Poon
Media Agency: OMD
CRM Agency: Publicis Hawkeye
PR Agency: Weber Shandwick
Production Company: SPY Films
Director: Justin Abernethy
DP: Christopher Mabley
Executive Director/MD: Marcus Trulli
Executive Producer: Aasttha Khajuria
Executive Producer: Sonia Marques
Executive Producer: Liam Benstead
Staff Producer: Leah Munro
Staff Coordinator: Elaha Hosseiny
Producer: Elisabeth Bottomley
Production Manager: Vlad Motorykin
Production Coordinator: Alex Meghie
Editing Facility: School Editing
Editor: Izzy Ehrlich
Assistant Editor: Aidan Gugula
Executive Producer: Yumi Suyama
Color, VFX & Finishing: FEATHER
Colorist: Kevin Wu
Color Assistant: Ralph Pineda
Lead VFX Artist: Julian van Mil
Head of VFX: Colin Cunningham
VFX Artist: Richard Rodrigues, Diego Dutra
CG & Motion Designer: Julian van Mil, Colin Cunningham, Danyang Zhai, Jennifer Dickie
VFX Assistant: Huan Le Vu Cong, Riley Lindsay
Production Coordinator: Stephen Skublics
EP: Emily Goldberg
Audio House: Vapor Music
Audio Design: Dave Worthen
Executive Producer: Kailee Nowosad
Voice Director: Joey Serlin
Creative Director: Joey Serlin
Audio House FR: Studio Lamajeure
Audio Engineer: Jean-Michel Blanchette
Audio Producer: Emilie Choquette
