A win is only a win when you've experienced loss.
The Bangladesh Premiere League (BPL) is one of the most exciting sporting events of the nation with fans passionately rooting for their teams to win. When most BPL campaigns for teams focus on winning, the "Khulna Titans- Beyond Winning" campaign looks at a more vulnerable side to competitive sports. Behind every win there are countless losses. Failures, hardships and unimaginable odds shape us into the heroes we have the potential to be. Instead of a video solely promoting the joy and celebration of winning, we explore the vulnerability of failing, the power of hope in times of despair. The campaign portrays an honest look at the importance of failure by exploring the insecurities and hardships a cricketer faces in training.
The true spirit of cricket is much larger than winning, it’s about hope and perseverance.Everyone has the capacity to be a winner. Only through indomitable will and undying effort they can conquer what is deemed hopeless and unattainable.
In the cutthroat world of Bangladeshi cricket where everyone is determined to win, the message of growth through hardship is a phenomenal one - an intimate yet bold statement.
This professional campaign titled 'Beyond Winning' was published in Bangladesh in October, 2017. It was created for the brand: Khulna Titans, by ad agency: Mediumrare. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted about 6 years ago.
Advertising Agency: Mediumrare, Dhaka, Bangladesh
Creative Director / Copywriter: Abrar Athar
Art Director: Mahmudul Hasan Sajib
Production: Khelna Chobi / Little Big Films
Executive Producer: S.m. Shamsur Rahman
Line Producer: Ehsanul Haque Babu
Director: Abrar Athar
Cinematographer: Tuhin Tamijul
First Assistant Director: Tahsin Pratik
Second Assistant Director: Reazul Imran
Casting Director: Gazi Sakil Ahmed Ratul
Location Manager: Shimul Joy
Art Director: Hasan Sajib
Assistant Art Director: Nizam Sohel
Focus Puller: Rubel Hossain
DOP Assistant: Sajib Khandkar
Gaffer: Mohammad Samad
Costume: Reazul Imran
Make Over: Md. Jamrul
Post Production Supervisor: Tahsin Pratik
Assistant Post Production Supervisor: Shohel Rana
Edit: Abrar Athar
Assistant Editor: Shohel Mondol Abir L
Music: Saadul Islam / Mothership
Colorist: Chinmoy Roy Tutul
Sound Design: Sayba Talukder
Assistant Sound Designer: Rony Sazzad
Voice Over: Abrar Athar
Unit Production Manager: Mainul Islam Bapi RB
Production Coordinator: Rana
Technical Support: Sandbag & Red Button Camera House, Light House, Audio People