Rexona Sure

Not Done Yet

Agency: CSM


Irresistible Studios produces the latest spots for Rexona’s “Not Done Yet” global campaign. Directed by Giorgio Bruni, the film evokes a visceral feast of star-powered grit & determination fuelled by action-orientated camera movement and transitions. Featuring brand ambassadors Thiago Silva, Julian Alvarez, and Diego Lainez, the campaign is set to launch on social media platforms across Mexico, Argentina, and Brazil.

The 60-second spot consists of complimentary vignettes featuring the footballers training in diverse urban environments with Silva on the pitch, Alvarez powering up stadium stairs, and Lainez slamming battle ropes in a derelict warehouse. Covered in sweat and completely immersed in the grind they push themselves harder as the voices of their critics intensify. Hitting the peak of their physical and mental limits, the music stops and silence takes over… until a flurry of relentless support from their fans reignites their drive, inspiring them to rise up and get back in the game.

“We knew that bringing Rexona’s biggest football campaign of the year to life was always going to be fun and challenging in equal parts. Shooting in two countries, in three different locations, and featuring three international football stars, had every ingredient for an amazing campaign. It's been a pleasure working with Irresistible on this project, we had a great time on set and fit in a few laughs for good measure.” - Rui Antunes & Sunchi Mathur, Senior Creatives at CSM.

This professional campaign titled 'Not Done Yet' was published in Argentina, Brazil, and Mexico in November, 2022. It was created for the brands: Rexona and Sure, by ad agency: CSM. This Content, Digital, and Film media campaign is related to the Health and Sports industries and contains 1 media asset. It was submitted over 1 year ago by Social Media & Marketing Manager: Fida Khalid of Irresistible Studios.


Client: Unilever / Rexona
Global Brand Director: Renata Assunção
Senior Brand Manager: Alexandra Decaudain
Senior Brand Manager: Camille Singer
Assistant Brand Manager: Ricardo Zampol

Agency: CSM
Director of Content: Johnny Durrant
Senior Content Director: Koby Geddes
Senior Account Director: Ed Price
Senior Account Director: Jack Whitehouse
Account Manager: Erin Hushon
Head of Creative: Alex Kemp
Senior Creatives: Rui Antunes & Sunchi Mathur

Production Company: Irresistible Studios
Director: Giorgio Bruni
Producer: Blake Kenward
Executive Producer: Harriet-Kate McKean
Head of Talent: Rory Lever
Marketing Manager: Fida Khalid
Production Manager: Adam Diamond

DOP: Carl Burke
Portugal Service Company: TeamWorks Spain
Producer: Vita Lains
Executive Producer: Victor Minguez

DOP: Joe Douglas
1st AD: Dom Asbridge
2nd AD: Miles Lacey
Focus Puller: Jeff Vine
2nd AC: Tom Watson
Camera Trainee: Jack Ainsworth
Movi Operator: James Davis
Tracking Vehicle Technician: Andrew Morgan
Gaffer: David Nye
Sparks: Tom Guy, Michael Smit, Alex Brown
Grip: Malcolm McGilchrist
Grip Assist: Tom Coulter
Sound: Alex Hanton Rhys
DIT: James Lewis
Playback: Philippe Clavier
Stylist: Kerry Saxon
Groomer: Phoebe Llewellyn
Art Director: Oliver Hogan
Art Department Assistants: Ella Tramunto, Seb Chan
Sports Choreographer: Eddie McClements
Production Assistant: Molly Carson
Production Runner: Elise Martin
Medic: Steven Wright

DOP: Carl Burke
1st AD: Alex Candlin
2nd AD: Lee Preston
Focus Puller: Sam Smithard
2nd AC: Charlie Bradlaugh
Gaffer: Paul Sykes
Grip: Jim Neale
Grip Assist: Tom Coulter
Sparks: Andy Raine, Ian Sykes Walk Meredith
Rigger: Gary Hall
Drone Op: Tobi Richmond
Drone Op: Andrew Lawrence
Sound: Michael McKay
DIT: David Webster
Playback: Ben Hawkes
Stylist: Kerry Saxon
Groomer: Terri Grisdale
Medic: Jo Mooney

Offline Editor: Pete Fullarton
Online, Grade & Sound: Tag Collective


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