Manholes installed across Spain
Description
Netflix has partnered with Telefónica/Movistar (biggest Spain’s flagship telco brand) to announce the highly anticipated fifth and final season of Stranger Things with a non-traditional outdoor activation.
Manholes are one of the most iconic yet overlooked urban elements. For this campaign, Netflix transformed real Telefónica access covers in 16 cities across Spain into portals to the Upside Down—the dark parallel dimension from Stranger Things that mirrors the real world and connects to it through hidden gateways beneath our feet.
This professional campaign titled 'Best connections are for ever' was published in Spain in November, 2025. It was created for the brands: Movistar+ and Netflix, by ad agency: CYW. This Experiential, Film, and OOH Outdoor media campaign is related to the TV and Streaming Promos industry and contains 2 media assets. It was submitted 2 days ago.
Credits
Advertising Agency: CYW, Madrid, Spain
ECD's: Willy Lomana, Carmelo Rodríguez
CD: Carlos Bustamante
Art Directors: Nora de la Casa, Diego Blanes
Copywriters: Paula Valladolid, Txell Peña
Account team: Miguel Remis, Laura Fuentes
Production Company: Only925, Madrid, Spain
Director: Rodrigo Cortés
DOP: Mario Montero
Photographer: Javier Tles
Post-production / VFX studio: Free your mind / Javier Cámara
