Description
Sham Sham carries 40 decades of presence in everyday life. It is a brand woven into local habits, family tables, and daily routines, familiar not through advertising, but through long term trust built over time.
This campaign marked the first step of a new strategic path for the brand. Rather than looking back, it aimed to move forward with clarity, preserving what people already believe in, while preparing the ground for what the brand is becoming.
Through a combination of OOH executions across the city of Shiraz and a VOD campaign, the brand maintained a strong, composed presence. The communication avoided nostalgia, focusing instead on stability, relevance, and a quiet sense of progression.
This was not conceived as a momentary announcement. It was the opening chapter of a longer transformation, one that will continue to reshape Sham Sham’s brand architecture and communication system in the near future.
This professional campaign titled 'Enjoy Together' was published in Iran in December, 2025. It was created for the brand: Sham Sham, by ad agency: BOOM Marcom. This Film and OOH Outdoor media campaign is related to the Food industry and contains 4 media assets. It was submitted about 1 hour ago by BOOM Marcom.
Credits
Senior Strategist: Sam Nafisi
Creative Director & Writer: Mina Zaman
Art Director & Graphic Designer: Hojat Agha Bozorg
Producer: Amir Sadeghi
Director: Sepehrdad Yamini
Set Designer: Mahsa Kiani
Director of Photography: Arash Sassani
Assistant Director & Planner: Abbas Karami
Makeup: Lorimer
Production Supervisor: Peyman Akbari
Chef: Narges Forghani
Camera Assistants: Yazdan Teflani, Rasoul Askari
Set & Wardrobe Assistants: Mohammad Sahraei, Negar Rajian
Project Manager: Siavash Madandar
