Description
Aspa is a cosmetics company whose founder, Aspasia Giokaris, comes from Greece. The idea of the rebranding was to highlight this connection between the company and its origins. Therefore, the campaign seeks references in the goddesses of beauty, Greek archetypes and the legacy of its founder.
This professional campaign titled 'Beauty of Greece' was published in Brazil in September, 2024. It was created for the brand: Aspa Cosméticos, by ad agency: Wide. This Ambient, Design, and Digital media campaign is related to the Beauty industry and contains 5 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency: Wide Comunicação, Brazil
Client: Aspa Cosmetics
Art Director: Moisés Aben-Athar
Copywriter: Fábio Barreto, Carolina Dodde, Marcelo Mota
Photos: developed internally with IA resources
Approved by: Rose Giokaris, Demetre Giokaris and Thiago Pires
