Description
Being a fan is more than just listening to music. It’s time, passion, and a full-time devotion. Fans spend hours, energy, and emotion supporting their favorite artists, yet that loyalty has rarely been truly rewarded.
With Beatpoints, Spotify turns listening time into a new kind of currency. Every minute streamed equals 1 Beatpoint—the more you listen, the more you earn. For the first time, listening to music doesn’t just feel good, it adds up and can be redeemed for unique experiences, from exclusive merch and concert tickets to once-in-a-lifetime moments with the artists themselves.
This student campaign titled 'Beatpoints' was published in Colombia in November, 2025. It was created for the brand: Spotify, by ad school: Bendita Carpeta. This Digital, Experiential, and Integrated media campaign is related to the Music industry and contains 8 media assets. It was submitted about 17 hours ago.
Credits
School: Bendita Carpeta
Adria Jáuregui — Creative Director
Juan David Castelblanco — Art Director / Copywriter
Alejandro Muñoz — Copywriter
Francisco Quintero — Copywriter
Robinson Conde — Motion Designer
