It is no secret that the Lebanese love to hit the beach to “see and be seen.” People dress in their fanciest swimsuit and toned bodies to impress and meet. To promote Riviera, Beirut’s hottest new Beach Resort, we stuck vinyl stickers of faces with sunglasses on bathroom mirrors in various trendy locations across the city. The Glasses were cut-out to give the impression of a reflection, which gave the idea that they were being stared at by somebody. The copy read “BE SEEN.”
This professional campaign titled 'Be Seen' was published in Lebanon in April, 2012. It was created for the brand: Riviera Privé, by ad agency: Republique. This Outdoor medium campaign is related to the Personal Accessories industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: République, Beirut, Lebanon
Creative Director: Fadi mroue
Art Director: Nassim Hallab
Copywriter: Fadi Mroue