Bank Your Time

Agency: Joe Public

Bank Your Time by Nedbank

Bank Your Time by Nedbank

Bank Your Time by Nedbank

Bank Your Time by Nedbank


Nedbank’s latest campaign is centred on a game-changing idea for a financial institution: allowing customers to bank their time, and not just their money. This is based on the insight that time is more valuable than money.

“We are proud of how smart our digital offerings are, allowing people to save time. This campaign encourages you to do the things you don’t usually have the time to do,” says Khensani Nobanda, Group Executive: Group Marketing And Corporate Affairs at Nedbank.

Nedbank, together with Joe Public Johannesburg and Joe Public Durban, collaborated on a fully integrated campaign, which has a digital commerce platform at its heart, allowing consumers to turn saved time into a currency.

The campaign is spearheaded by a film shot by Greg Gray of Romance Films. The emotive story depicts a man in his older years looking back at his younger self missing out on some of the most important moments in his life. He watches his youth unfold in front of him and admits that if he could go back, he would spend more time doing the things that really matter.

Executive Creative Director at Joe Public Johannesburg, Martin Schlumpf, adds, “We’re grateful to have such a brave client. It is not often that you will hear a bank tell people that time is more valuable than money, and that you should spend it wisely.”

The mechanic behind the ‘Bank Your Time by Nedbank’ campaign is to drive people to use Nedbank’s innovative digital products and start saving time – ranging from opening an investment account to applying for a credit card.

By making these purchases, clients can bank their time and choose to purchase experiences, not with their money but with their time. There are a wide range of experiences to choose from including a trip back home, a dance class or a family sho’t left.

“This campaign is a reminder that the currency of life’s most defining moments is far more valuable than money. Now South Africans can get the chance to spend it wisely,” explains Brandon Govender, Executive Creative Director at Joe Public Durban.

The campaign has been further amplified on social media platforms, giving all South Africans the opportunity to #SeeMoneyDifferently.

This professional campaign titled 'Bank Your Time' was published in South Africa in June, 2024. It was created for the brand: Nedbank, by ad agency: Joe Public. This 360° medium campaign is related to the Finance industry and contains 4 media assets. It was submitted about 1 month ago by Whitlock: Deborah of Joe Public.


Marketing & Corporate Affairs: Khensani Nobanda
Executive Head Marketing Strategy: Tebogo Motsepe
Executive Head Retail and Business Banking Marketing: Buli Ndlovu
Head Brand Strategy: Cleopatra Taoana
Head Consumer Marketing: Rachel Motloung
Brand Senior Marketing Manager: Mongezi Sokanyile
MOPS Squad Marketing Lead: Angelique Reid
Head of Insights and Journeys: Zama Mlungwana
Insights and Journey Manager: Jacob Mphahlele
Senior Manager: Nedbank Group Web: Aré Visagie
Senior Web Developer: Tshepo Motlhose
Nedbank Social Media Manager: Jessica Singh
Head of Digital Marketing Strategy and Innovation: Matt Jackman
Executive Head: Marketing Operations: Maude Korte

Group Integrated Chief Creative Officer: Dr Pepe Marais
Chief Creative Officer: Xolisa Dyeshana
Integrated Executive Creative Director: Martin Schlumpf
Integrated Executive Creative Director: Brandon Govender
Executive Business Growth Director: Candice Shortt
Integrated Business Unit Director: Phindile Ndzekeli
Digital Business Unit Director: Abigail Buckley
Digital Group Account Director: Zengifike Dube
Integrated Account Director: Karabo Mojuwadi
Integrated Account Manager: Phindile Lombard
Digital Senior Account Manager: Nomalanga Mphuthi
Integrated Creative Director: Moemise Kekana
Integrated Creative Director: Declan Sharp
Integrated Group Head: Kagiso Molete Senior
TV Producer: Di Cole
Integrated Art Director: Zainab Mitha
Integrated Copywriter: Jasmin Vandersteen

Director: Greg Gray
Executive Producer: Helena Woodfine
Line Producer: Shannon McDougall
Director of Photography: Adam Bentel
Production Art Director: Christopher Bass
Stylist/Costume Design: Bridget Baker

Editor: Ricky Boyd

VFX Supervisor: Jean Du Plessis

Sound Design: Lorens Persson
Music Supervisor: Marc Algranti

Principal Actor – Lead: Sanda Shandu
Principal Actor – Lead: Mathunzi MacDonald
Supporting Actor: Bonolo Segano
Supporting Actor: Nkateko Mbasa
Supporting Actor: Omolemo Magabe


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