Getting children vaccinated is a pressing issue facing the children of South Africa today. Nedbank, together with Joe Public United and the Nelson Mandela Children’s Fund, has been running #vaxthenation, a campaign that highlights this issue by combining two of Nelson Mandela’s iconic speeches, rewritten from the perspective of the future of South Africa – the children.
On the 2nd of December 2018 the children that were featured on the television commercial stood up on stage at the Global Citizen Festival and delivered the #vaxthenation message to the world.
This professional campaign titled 'Children Promote Vaccinations in the #VaxTheNation Movement' was published in South Africa in January, 2019. It was created for the brands: Nedbank and Nelson Mandela Children’s Fund, by ad agency: Joe Public. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Joe Public United, South Africa
Business Unit Director: Candice Shortt
Account Manager: Nomsa Sidu
Account Executive: Lebogang Sebola
Creative Director: Martin Schlumpf
Copywriter: Tshepo Tumahole
Art Director: Tshepo Mogorosi
TV Producer: Wendy Botha
Directors: Lourens van Rensburg , Luci Ohlson
DOP: Luke van Rensburg
Producer: Tinyiko Mvelase