Description
Mercado Libre, a leading electronic commerce platform in Latin America, executed a unique campaign named "Handshake Hunt" during Black Friday. Partnering with the TV channel Globo, the campaign displayed QR codes for discounts whenever a handshake appeared on-screen. This innovative strategy aimed to increase transactions in Brazil. Targeting the online retail market in Brazil, the campaign utilized various media channels including product placement, outdoor, out-of-home, and sales promotions.
In 2023, Mercado Libre's Black Friday campaign achieved unprecedented success. The company saw a remarkable 39% year-over-year increase in overall sales during the period, and an extraordinary 80% year-over-year boost specifically on Black Friday itself. This impressive performance stands out even more considering the challenging market conditions in Brazil, where many competitors struggled.
This professional campaign titled 'Handshake Hunt (case study)' was published in Brazil in June, 2024. It was created for the brands: Mercado Libre and Mercado Livre, by ad agencies: GUT and GUT São Paulo. This Digital, Direct, and Experiential media campaign is related to the Delivery Services industry and contains 1 media asset. It was submitted about 1 year ago by LLLLITL.
Credits
Brand: Mercado Libre, Brazil.
Creative Agency: GUT, São Paulo.
Chief Creative Officer: Bruno Brux.
Executive Creative Director: Murilo Melo, Tiago Abreu.
Creative Directors: Rapha Borges, Rafael de Miranda.
Associate Creative Directors: Mellina Fontoura, Paula Keller Perego.
Creatives: Erick Wilmer, Felipe Farah, Ana Paula Silva, André Hernandez, João Guilherme Nunes.
CEO: Valéria Barone.
Head of Account: Alessandra Visintainer.
Regional Account Director: Natalia Noya.
Account Director: Raphaela Guillen.
Account Manager: Giovanna Falvino.
Account Supervisor: Mateus Carvalho, Mayara Valadares.
Production Companies: Cine Cinematografica, Mugshot, Pedro Dimitrow, Raiz Estudio, Yellow Mello.
Media Agency: GUT, Sao Paulo.
