A bird’s eye view

Agency: Joe Public


Nedbank Corporate and Investment Banking (CIB) believes in impactful solutions that can change the world for the better. Their projects range from renewable energy solutions to infrastructure, agriculture and telecommunications. To show the scope and breadth of their operation and the impact it has on their clients, Joe Public created a film that not only showcases the scale of Nedbank’s projects but also brings to life CIB’s philosophy of seeing money differently.
This piece, directed by Kim Geldenhuys of 0307 Films, is shot completely from above. This top-down angle offers viewers the opportunity to see the world from a completely different perspective, one rarely seen before. The film was created using a combination of helicopters, cranes and drones and shot in 5 different cities and 2 countries over 9 days.

This professional campaign titled 'A bird’s eye view' was published in South Africa in August, 2017. It was created for the brand: Nedbank, by ad agency: Joe Public. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Joe Public, Johannesburg, South Africa
Creative Directors: Pepe Marais, Roanna Williams
Art Director: Kursten Meyer
Copywriter: Verona Meyer
Director: Kim Geldenhuys
Production Company: 0307 Films


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