Description
The ancient artisans,
hand to hand,
taught with patience and skill —
turning a single stalk of bamboo
into the shape of time itself.
But today,
Fewer hands remain
to carry it forward.
So we began to gather new ones —
young hands, curious hands,
to touch a craft
that was slipping away.
When they lift a strand,
the craft awakens.
When they complete a pattern,
the story continues to breathe.
Bamboo weaving is no longer the past.
It grows, it changes,
and in the hands of a new generation,
it finds its meaning again.
Between two hands,
a living heritage
takes shape once more.
Because when young hands learn to weave,
a culture learns to live again.
YiXu Charity.
Priced things. Priceless hearts.
This student campaign titled 'Bamboo Weaving' was published on October 21, 2025. It was created for the brand: Yixu Charity, by ad school: University High School. This campaign contains 2 media assets. It was submitted about 1 month ago by CEO: THINK & ACTION of THINK & ACTION.
Credits
YiXu Charity
Initiators
•Hongyi (Jerry) Zhang
Director, Cinematographer, Copywriter
•Hongxu (Marco) Zhu
Co-Initiato
Team Members
•Zerui Huang
•Yumo Teng
•Xincheng Du
•Qiaoling Luo
•Qingyu Yang
•Guo Yang
•Ruogu Feng