A crunch so loud you can taste it
Introducing new Giordano's Tavern-Style pzza
Crunch so loud you can taste it
Crunch so loud you can taste it
Description
Giordano’s wants to become just as synonymous with tavern-style pizza as it is with deep-dish. So the brand is rolling out a new tavern-style pizza, inspired by one of Chicago’s most beloved styles. The pizza’s crunch is the inspiration for the product’s campaign launch, “A Crunch So Loud You Can Taste It.” Created by Chicago-based independent agency Schafer Condon Carter (SCC), which was named Giordano’s creative and media agency of record earlier this year, the introductory advertising zeros-in on the product’s iconic “crunchiest crust.” Advertising plays up the volume of the crunch in situations where it is so loud, it sets off a car alarm in a neighborhood. It also works as a censor, muffling potentially inappropriate language during family movie night. The local-market multimedia campaign launches October 21 across TV, outdoor, radio, programmatic, and search.
This professional campaign titled 'Giordano's "Crunch So Loud You Can Taste It"' was published in United States in October, 2025. It was created for the brand: Giordano's, by ad agency: Schafer Condon Carter. This Digital, Film, and OOH Outdoor media campaign is related to the Food and Retail Services industries and contains 4 media assets. It was submitted 2 months ago by President: Roy Elvove of Elvove Associates LLC.
Credits
Client: Giordano’s
Creative Agency: Schafer Condon Carter (SCC)
Craig Miller, Chief Creative Officer
Dennis Bannon, Executive Producer
Matt Olson, Creative Director
Cristen Young, Creative Director
Barry Burdiak, Creative Director
Alison Quagliato, Senior Art Director
Samantha Blanc, Senior Copywriter
Melissa d'Ouville, Executive Director, Design & Technology
Kourtany Katzen, Designer
Amy Cesta, Chief Client Officer
Hannah Lansat, Account Director
Roma Daguro, Executive Director, Project & Resource Management
Hannah Bailey, Strategy Director
Bliss Stengle, Junior Strategist
AJ Links, Casting Director
Production: Dreamboat Pictures
The Norman Brothers - Directors
Peter Williams - Executive Producer
Emily Weinstein - Line Producer
Jackson Parrell - Director of Photography
Edit: Morrison Edit Chicago
Editor: Steve Morrision
Audio: NoiseFloor LTD
Engineer: Jamie Vanadia
Foley Artist: Bryen Hensley and Katie Waters
Music Composer: Devin Delaney
Post Sound Producer: Cory Coken
