Extremely Durable Moments

Agency: McCann


There are over 70,000 Alzheimer’s Disease patients in Puerto Rico. With the help of renowned local artists and Glidden Ultra Extremely Durable Paint, we transformed the memories they would never want to forget into works of art. The artists painted them inside their homes to help these patients hold on to their memories longer. To help support more patients the murals were reproduced and sold on our website to get funds for De Frente Al Alzheimer Association.

This professional campaign titled 'Extremely Durable Moments' was published in Puerto Rico in April, 2019. It was created for the brand: Glidden, by ad agency: McCann. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: Sajo//McCann, San Juan, Puerto Rico
Creative Directors: Victor Cabezas, Giorgio Montilla
Art Directors: Edwin Abreu, Giorgio Montilla
Copywriters: Angel Serrano, Víctor Cabezas
Film Directors: David Tayvee, Ruben Ahmed
Producer: Tuti Estades
Curator: Rem Project
Artists: Rafael Vega, Rafael Algarin, Grace Montalvo, Bubu Negron


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.