Description
This is Triumph’s most ambitious campaign to date. Eleven months in development and produced across three weeks on six US locations, the work brings together sixteen models from Triumph’s Modern Classics range – forming the centrepiece of the brand’s 29-model global line-up for 2026, and following its record-breaking sales year in 2024.
The campaign celebrates the idea of momentum: respecting the past while constantly moving forward. ‘True Originals Never Settle’ captures the brand’s innovative spirit, pushing the limits of performance and technology to create motorcycles that don’t just move riders, but move the industry forward. It’s about those who lead rather than follow, and the belief that being a “true original” means never standing still.
This professional campaign titled 'True Originals Never Settle' was published on October 22, 2025. It was created for the brand: Triumph, by ad agency: Drummond Central. This Digital and Film media campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Client: Triumph Motorcycles
Agency: Drummond Central
Creative Director: Kev Hughes
Director: Nick Dean
Global Communications Manager (Triumph): Andrea Friggi
Account Director: Anna-Maria Teemant Perrins
Senior Account Manager: Josh McCartan
