In a near future, a new technology makes us even more alienated and overconnected. Marco, crushed by a boring and monotonous life, is looking for his place in the world. When he meets Nico at a bar’s counter, he thinks he finally found it. But he will end up being just a piece of a bigger game, with disturbing implications.
This film short was created to raise awareness about the dangerous cultural drift that hides behind racist and xenophobic hate crimes, a dramatically increasing social phenomenon – in Italy as well as globally – potentially capable to lead to a never-ending vicious cycle. The short movie directed by Flavio Nani is entitled B∙52 (the cocktail named after the Boeing B-52 bomber, used by the US troops to drop napalm bombs during the Vietnam War), will be disclosed by The Big Now/mcgarrybowen, full-service creative agency part of Dentsu Aegis Network, under the patronage of Amnesty International Italia, on the occasion of the ‘The International Day for the Elimination of Racial Discrimination’ (March 21st).
This professional campaign titled 'B∙52' was published in Italy in March, 2020. It was created for the brand: Amnesty International, by ad agency: mcgarrybowen. This Content medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 4 years ago by Head of Communications: Rosemary Abendroth of mcgarrybowen.
Advertising Agency: The Big Now mcgarrybowen, Milan, Italy
Director: Flavio Nani
Writers: Alessia Rotondo, Marcello Ubertone
Cast: Giusto Cucchiarini, Miguel Angel Gobbo, Astrid Casali
Photography: Giacomo Frittelli
Producers: Francesca Castello, Elisa Capetti
Production Manager: Alfonso Trapani
Styling: Claudia Mercatanti
Set Designer: Claudia Bagordo
MakeUp Artist: Marta Calegari
Editing: Alessandro Belotti
Color grading: Lorenzo Ameri
Sound Engineer: Matteo Milani
Post Audio: Sample
Casting: Alessia Tonellotto, Filippo Bernabei / Sticasting
Location Manager: Monica Chiari