ADVERTISING

Naked Heart Foundation

#borninclusive

Agency: Marvelous

Description

A social experiment video about adults' influence on children's attitude towards their peers with special needs. The Foundation made this video for World Down Syndrome Day 2020.
Natalia Vodianova, founder of Naked Heart Foundation: Children learn by example, and together we can set them a positive one! Let your children play, learn and laugh with all their peers, whether special needs or typically developing, and see there is more that unites us than divides us. Let them ask questions about mental and physical disability and be prepared to speak to them about special needs without making this a "difficult" subject.

This professional campaign titled '#borninclusive' was published in Russia in March, 2020. It was created for the brand: Naked Heart Foundation, by ad agency: Marvelous. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 2 years ago.

Credits

Advertising Agency: Marvelous
Chief Creative Officer: Artem Sinyavskiy
Chief Financial Officer: Andrey Korotykin
Senior Copywriter: Anastasia Koposova
Senior Art Director: Natalya Kvacheva
Account Director: Elena Sekirina
Creative Director, Copywriter, Director: Maksim Kolyshev
Production: Grandma Production
General Producer: Polina Nazareva
Executive Producer: Olga Sharova
Line Producer: Eugenie Mitasova
Line Producer: Alexey Kulyak
1ST AD: Dmitry Metelitsa
DOP: Yury Nikogosov
Set Designer: Alexandra Nikiforova
Costume: Valeriya Lasareva
Edit: Vladimir Gaisler
Muah: Irina Guseva
Gaffer: Alexandr Polyakov
2nd DOP: Artem Tarasenkov
3st DOP: Alexey Malenkovich
4th DOP: Milena Bechanovich
Focuspullers: Julie Osipova, Daniel Malinkovich, George Shanovich, Vladislav Kuznetsov
Camera mechanics: Kondrikov Mihail, Maslenkov Stanislav, Yanovsky Ivan
Administration: Alexandr Ponomar, Rafael Ayrapetov, Anton Zaykovsky
Colorist: Nikolay Vavilov
Composer: Kalakutok Ramazan
Music Producer: Maltsev Konstantin
Sound Designer: Stanislav Paushev
VO (Rus): Sergey Chonishvili
VO (Eng): Daniel Barnes
Sound on Set: Vadim Sergach, Alena Vasilyeva
Camera Rental: Paap Cinema Rental, Kinosurf
Craft Service: Marina Tseveleva
Catering: Leonid Glukhikh
Special thanks to: Gastroferma

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