In Ghana, staying at home due to the coronavirus has not fully caught on, with traders and workers still going outdoors and being in public, putting them at greater risk of contracting the virus. A lot of these people do not prioritize hand washing, but put their trust in the hands of hand sanitizers, which claim to be only 99.99% effective; again putting them at risk. We therefore throw a call to action for people to be 100% safe by washing their hands, with the trusted Dettol brand. Playing on the brand’s popular tag line, each situation shows how even 99.99% is not enough, until you are 100% sure.
This student campaign titled 'Don’t Risk It' was published in Ghana in March, 2020. It was created for the brand: Dettol, by ad school: Ashesi University. This Print medium campaign is related to the Health, House, Garden, and Public Interest, NGO industries and contains 3 media assets. It was submitted about 2 years ago by Art Director : Jean Quarcoopome of Insel Communications .
Advertising School: Ashesi University, Berekuso, Ghana
Art Director: Jean Quarcoopome
Copywriter: Jean Quarcoopome
Creative Editor: Shamima Amankwah