Description
Thousands of romantic couples around the world follow a unique tradition: going to McDonald's after their wedding. At the same time in Chile, the Civil Registry collapses with marriage requests on February 14th, the most symbolic date of the year. We know: such a beautiful day shouldn't be so chaotic.
That's why at McDonald's, we have the perfect place to say "I do”. On February 14th, the most romantic day in the world, we activated Drive-Thru's across Chile so more than 100 couples could pass under our Golden Arches and get married from their cars.
Unique experience, worthy of a wedding: photographers, altars, a justice of the peace, Big Mac wedding cakes, an orchestra, gifts, and more. This romantic idea drove McDonald's fans wild and went viral in Chile and around the world, going so far that 72 couples officially got married under Chile's Civil Marriage Law. We helped thousands of couples begin their love stories at McDonald's and lived happily ever after.
This professional campaign titled 'AutoWeddings' was published in Chile in February, 2026. It was created for the brand: McDonald's, by ad agencies: Digitas and Publicis. This Content and Experiential media campaign is related to the Food industry and contains 1 media asset. It was submitted 17 minutes ago.
Credits
Chief Creative Director: Ricardo Corsaro
Creative Director: Sebastian Vega - Felix Padilla
Head Of Art: Tamara Carrasco
Sr Copywriter: Michelle Bustamante
Sr Art Director: Luis Cerda
Copywriters: Nicolás Alegría - Cristian Dorat - Kabir Saba
Art Directors: Diego Prado - Maureen Reyes - Krishna Lobos - Catalina Larrondo
Strategic Planner: Francisca Ruiz
Account Director: Yasmin Sukni
Account Executive: Camila Ramirez
