Description
Tarragona lanzó una nueva App de delivery y la forma de presentarla estaba frente a los ojos de todos: la palabra APP.
Así nació APEPE, una campaña que se apropia de la palabra APP y la transforma en una canción construida a partir de distintas frases que refuerzan la promesa de la aplicación.
Porque en esta App encuentras pollo, pillas puras promos y mucho, mucho más.
Tarragona launched a new delivery app, and the way to introduce it was right in front of everyone’s eyes: the word “APP.”
That’s how APEPE was born—a campaign that takes the word “APP” and transforms it into a song made up of different phrases that reinforce the app’s promise.
Because in this app, you’ll find chicken, score great deals, and much, much more.
This professional campaign titled 'Aquí Puro Pollo' was published in Chile in August, 2026. It was created for the brand: Tarragona, by ad agency: Publicis. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted 20 minutes ago.
Credits
Advertising Agency: Publicis, Chile
Production Company: Chinatown Estudios
Creative Director: Sebastian Vega
Head Of Art: Tamara Carrasco
Copywriter: Kabir Saba
Art Director: Kamila Schuffenegger
Art Director: Valentina Muñoz
Art Director: Valentina Muñoz
Art Director: Diego Prado
Community Manager: Matias Moreno
