ADVERTISING

Penguin

Audio Progress Bars - Sherlock Holmes, Peter Pan, and Mowgli -The Jungle Book

Agency: FCB

Description

More awareness was to be generated for Penguin Audiobooks and the fact that each title in the catalog is an immersive experience, thanks to superior curation of the titles and the production values. To visually depict the “immersion”, we used a visual device that tracks the progress of any listening experience – audio progress bars. Except our audio bars are formed by the main characters of their respective titles – Sherlock Holmes, Peter Pan, and Mowgli – personally leading us through their respective stories. Deployed at points of sale, the campaign raised awareness about Penguin Audiobooks india.

This professional campaign titled 'Audio Progress Bars - Sherlock Holmes, Peter Pan, and Mowgli -The Jungle Book' was published in India in February, 2019. It was created for the brand: Penguin, by ad agency: FCB. This Print medium campaign is related to the Recreation, Leisure industry and contains 3 media assets. It was submitted over 3 years ago.

Credits

Advertising Agency: FCB Interface, Mumbai, India
Chief Creative Officer: Robby Mathew
Chief Executive Officer: Joemon Thaliath
Creative Director: Ramchandra M Patil, Rakesh Menon
Art Director: Ramchandra M Patil, Pratik Mhatre
Copywriter: Ramchandra M Patil, Ravi Ananthan, Maithili Mullick
CG Production House: FCB Studio / India
Account Director: Cornell Rocha, Andrea Dsouza
Additional credits: Rukun Kaul, Niti Kumar, Hemali Sodhi

ADVERTISING

iStock Essentials

Many Gentoo penguins stand on th...

Artist: Wheatfield

iStock Signature

herd of penguin swimming from ri...

Artist: mith_67

iStock Signature

Baby Penguin and family

Artist: commandoXphoto

iStock Essentials

A flock of penguins swimming fre...

Artist: Wheatfield

iStock Signature

Adelie penguins chicks in Antarc...

Artist: Jelenko Dobras

iStock Essentials

Anarctica Adelie Penguins

Artist: GraingerFilms

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.