You're not you when you're hungry is up high on the league table of brilliant brand ideas that keep on giving across the globe, and BBDO Dublin have spun a very Irish take - a series of posters paying their respects to some very important Irish locations and rivalries. What could possibly (stomach rumbles) go wrong?
Snickers fired the first shot by trolling some of Ireland's best known sporting rivalries and placed 48 sheets supporting their fiercest rivals at their own home sporting grounds. Outdoor ads supporting soccer team Dundalk F.C showed up at the hallowed sporting grounds of Turners Cross, home to their fierce rival, Cork F.C. Meanwhile back in Dublin's Tolka Park, Shelbourne F.C had to cope with support for their rivals Bohemian F.C right outside their own entrance. The campaign has sent locals in their droves to social media to query the mistakes.
This professional campaign titled 'You're Not You When You're Hungry' was published in Ireland in June, 2019. It was created for the brand: Snickers, by ad agency: BBDO. This Outdoor medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: BBDO Dublin, Ireland
Account Director: Alyson Rice
Account Executive: Emma Pembroke
Executive Creative Director: Dylan Cotter
Creative Director: Colm O’Gaora
Art Director: Fionan Healy, Ivona Poljak
Copywriter: Kevin O’Connor, Isabel Harvey