Dhaka, one of the largest mega cities in the world houses approx. 18 million people. The economic development has been tremendous in the last one decade. This attracted influx of population to migrate and live in the capital, leaving their home town behind. This led to a population unaware of pedestrian traffic rules and regulations. One being, Zebra crossing. Apex, one of the largest footwear company in Bangladesh, known by almost everyone, took it to street with countries very first Street Fashion Show on Zebra crossing promoting road safety and usage.
This professional campaign titled 'Apex Street Fashion Show' was published in Bangladesh in May, 2019. It was created for the brand: Apex Footwear Limited, by ad agency: Grey. This Experiential medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Grey, Dhaka, Bangladesh
Chief Creative Officer: Gousul Alam Shaon
Digital Lead / Concept: Ariful Bashar
Senior Executive Digital: Aquib Hossain
Director Operation: Zamiruddin Sohel
Senior Executive Servicing & Planning: Maisha Binte Siddiq