Apex Footwear Limited

There is a Player Inside All of Us

Agency: Lie to Eye


Whether you realize it or not, there is a player inside everyone. You may feel like Michael Jordan while dunking a paper toss, kicking a bottle on the road like Messi, or even sprinting like Usain Bolt to catch a bus. Not to mention, feeling like Shoaib Akhtar (fast bowler) every now and then. And during one special event, this player inside people takes over everything in Bangladesh: The world cup.

Sprint’s slogan being “Ignite Your Spark,” we wanted to connect this insight with the brand motto for their world cup campaign. So we crafted the line, “There is a player inside all of us” to show how even the most ordinary people can have a player inside them.

We kicked off with a film starring brand ambassador Jamal Bhuyian,
encountering everyday people, who surprise him with their football skills.

We also released visuals featuring the AV characters representing their inner players. The film and visuals were featured in social media, print media, stores, digital displays, and match screenings nationwide. We partnered up with popular sports journalists and pages to highlight the campaign as well as the most popular platforms to place the ads.

The campaign took the nation by storm. The film became one of the most viewed and the most shared content during the world cup in Bangladesh.

This professional campaign titled 'There is a Player Inside All of Us' was published in Bangladesh in November, 2022. It was created for the brand: Apex Footwear Limited, by ad agency: Lie to Eye. This Digital, Film, and Integrated media campaign is related to the Fashion, Fitness, and Sportswear industries and contains 6 media assets. It was submitted 8 months ago by Head of Art: Pulak Das of Lie To Eye.


Agency: Lie to Eye - LTE

Head of Creative Strategy: Mashfique Khalid
Head of Art: Pulak Das
Group Strategy & Media Manager: M.h. Sawon
Group Account Manager & Head of Films: Arafat Mohammad
Associate Art Director: Rony Ariful
Senior Visualizer: Taifur Ferdouse
Senior Visualizer: Yousuf Al Mahmud
Sr. Client Service Executive: Shama Afran
Associate Strategy Executive: Nafiz Ahmed Nabil

Production House: Runout Films

Director: Anway Patwari
DOP: Tahsin Rahman
Producer: Md. Habibur Rahman Tareq


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.