Introducing ‘Plastic To Products - the first-ever sustainable performance shoe collection by Sprint from the house of Apex.
Around 8 million tons of plastics enter our oceans every year and about 80% of this debris sinks into the ocean’s ecosystem, releasing toxins and polluting underwater life. As a step toward Apex's environmental responsibility and to help prevent plastic pollution, the newest performance collection is crafted from recycled PET bottles that have been transformed into plastic threads to create the upper material of each pair; utilizing used plastic bottles dumped in the ocean in the most sustainable way. These high-performance shoes are driven by innovation, combined with practical design, and consciously made to make a difference without compromising your strides.
For the visualization, we decided to create the master visual based on the concept of shattering a typical plastic bottle with the Sprint shoe which is made out of the same plastic threads from the bottle. We also created two supporting visuals that represent two environments where the highest amount of PET bottles are found in Bangladesh, ocean and beach.
** This is part of Apex's ongoing initiative to develop sustainable products that will impact life below water and on land.
This professional campaign titled 'Plastics to Products' was published in Bangladesh in September, 2022. It was created for the brands: Apex Footwear Limited and Sprint, by ad agency: Lie to Eye. This Digital, Outdoor, and Print media campaign is related to the Fashion and Sports industries and contains 3 media assets. It was submitted 2 months ago by Head of Art: Pulak Das of Lie To Eye.
Agency: Lie To Eye - LTE
Head of Creative Strategy: Mashfique Khalid
Head of Art: Pulak Das
Group Strategy & Media Manager: M.h. Sawon
Group Account Manager & Head of Films: Arafat Mohammad
Account Manager: Sakib Ahsan
Sr. Client Service Executive: Shama Afran
Senior Visualizer: Yeasir Ahmed Abir
Senior Visualizer: Riyadh Islam
Senior Visualizer: Yousuf Al Mahmud
Senior Visualizer: Taifur Ferdouse