Anti-Smoking

Dubai Police HQ decided to launch a Campaign aiming to spread awareness about the dangers of smoking, targeting its staff in the first place, using conventional and no-conventional communication mediums that accompany and surround them in their workplace and outside their premises as well.

The Solution: Come up with a totally new and fresh creative approach to try and convince the Target Audience that once their cigarette has been lit, their lives has started the countdown, shown visually in a unique and new way... their heads being burnt like the cigarette itself.