Dubai Police HQ decided to launch a Campaign aiming to spread awareness about the dangers of smoking, targeting its staff in the first place, using conventional and no-conventional communication mediums that accompany and surround them in their workplace and outside their premises as well.

The Solution: Come up with a totally new and fresh creative approach to try and convince the Target Audience that once their cigarette has been lit, their lives has started the countdown, shown visually in a unique and new way... their heads being burnt like the cigarette itself.

This professional campaign titled 'Anti-Smoking' was published in United Arab Emirates in August, 2022. It was created by ad agency: Morning Coffee Advertising & Communications. This Film, OOH Outdoor, and Print media campaign is related to the Health, Public Interest, and Tobacco industries and contains 7 media assets. It was submitted over 1 year ago by Creative Director: Yosef Khouwes of Morning Coffee.


Advertising Agency: Morning Coffee Advertising & Communications, Dubai, UAE
Client: Dubai Police, Government of Dubai
Creative Director: Yosef Khouwes
Art Director: Yosef Khouwes
Copywriter: Yosef Khouwes
Photographer: Yosef Khouwes


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