Our lobster won’t leave you stone cold

Agency: Cossette


Metro hung lobster bibs on iconic Québec statues to show how even they can’t wait for lobster season to get cracking.

This professional campaign titled 'Our lobster won’t leave you stone cold' was published in Canada in May, 2022. It was created for the brand: Metro, by ad agency: Cossette. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted almost 2 years ago by Daphné Cousineau of Cossette.


Client: Metro
Agency: Cossette
Executive Creative Director: Anne-Claude Chénier
Creative Director: Geneviève Duquette
Associate Creative Director: Philippe Brassard
Art Director: Marc-Antoine Vallée
Copywriter: Raphaël Côté, Steven Morie, Olivier Fortin
Director, Business Lead: Olivier Charbonneau
Account Executives: Rosalie St-Cyr, Élyane Jourdenais-Lemaire
Photographers: Philippe Richelet, Béatrice Ouimet
Producer: Julie Beaudoin
Bibs Creators: Anthony Simoneau, John Bigsby


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