Description
In Brazil kludge (gambiarra) It's a heritage of popular culture.
For every gambiarra there is an ideal solution corresponding.
We are against the gambiarras, but we admit that the sometimes it's funny :)
And if we use the trick to highlight our products?
Introducing the anti-kludge movement.
This professional campaign titled 'Anti-kludge Movement (Movimento anti-gambiarra)' was published in Brazil in October, 2023. It was created for the brand: Milium, by ad agency: OneWG. This Print medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted 6 months ago.
Credits
Creative Director: Marcus Vinícius
Copywriter: Paulo Mendes
Art Director: Eduardo Pereira
