Anti-kludge Movement (Movimento anti-gambiarra)

Agency: OneWG


In Brazil kludge (gambiarra) It's a heritage of popular culture.

For every gambiarra there is an ideal solution corresponding.

We are against the gambiarras, but we admit that the sometimes it's funny :)

And if we use the trick to highlight our products?

Introducing the anti-kludge movement.

This professional campaign titled 'Anti-kludge Movement (Movimento anti-gambiarra)' was published in Brazil in October, 2023. It was created for the brand: Milium, by ad agency: OneWG. This Print medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted 6 months ago.


Creative Director: Marcus Vinícius
Copywriter: Paulo Mendes
Art Director: Eduardo Pereira

Johnny Rockets
TVS Raider and ...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.