For over 50 years, Castorama has been helping the French to change their lives. In 2021, with its new signature "Change makes us move forward", the company has come to affirm its desire to make each of these changes an opportunity to live better at home and more responsibly. This commitment is true to the brand's values and will be embodied from 3 April by a brand-new advertising campaign that is both impactful and heart-warming. By focusing the film on their CSR actions, Castorama is reaffirming its ambition to support responsible consumption and the development of more sustainable and ecological homes.
The beaver, Castorama's favourite animal, is back in the spotlight with a new film, both emotional and humorous, to reveal the company's responsible commitment. This new opus is anchored in real life, with a simple, comical and friendly tone, and celebrates positive change in all humility!
This professional campaign titled 'And if we started to change together' was published in France in April, 2022. It was created for the brand: Castorama, by ad agency: Publicis Conseil. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 1 year ago.
Advertising Agency: Publicis Conseil