This campaign marks the transition of Brazilian television technology that is the disconnection of the analog signal and the adhesion by digital technology. Each piece demonstrates a moment which may have been disturbed by the use of outdated technology and aims to emphasize the benefit of new technology that is used in other countries.
This professional campaign titled 'Analog Signal Shutdown' was published in Brazil in July, 2017. It was created for the brand: Record Goiás Television, by ad agency: Mancini. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 5 years ago.
Advertising Agency: Mancini, Goiânia, Brazil
Creative Director: Luis Pagliaro
Art Directors: Rane César, Kenny Barcelos
Copywriters: Michel Edere, Rane César
Additional Credits: Sérgio Paulo, Samuel Roberto, Ana Luiza Reis