Froneri treats ice cream lovers to a taste of the Extrême, with a global campaign that takes a tame pillow fight to a whole new level
Droga5 London has launched a new global campaign to launch Froneri’s new Cookie Cone Extrême, ushering in a new direction for the iconic French ice cream brand where everything is taken to the Extrême.
The campaign centres on a TV and online ad, “An Extrême Night In”, where we see a cliched pillow fight quickly escalate as our two heroes begin a dramatic chase that spills out into the city.
This professional campaign titled 'An Extrême Night In' was published in United Kingdom in April, 2022. It was created for the brand: Froneri, by ad agency: Droga5. This Film medium campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted 6 months ago.
Advertising Agency: Droga5