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Lotus Cars

The Creator

Agency: Lambda Films

Description

The Evija; the UK's first all-electric hypercar was inspired by nature, and embodies the raw energy of pure electricity. To visualise the design inspiration, as well as paying homage to its status as a 'first' - we produced The Creator. The Creator is a deity, at the start of time, who moulds the Evija from the natural materials of the earth, before imbuing it with life from heaven-sent lightning.

This professional campaign titled 'The Creator' was published in United Kingdom in March, 2022. It was created for the brand: Lotus Cars, by ad agency: Lambda Films. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 8 months ago by Creative Director: Ryan Stone of Lambda Films.

Credits

Advertising Agency: Lambda Films, Norwich, United Kingdom of Great Britain and Northern Ireland

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