Description
Froneri has today launched a new integrated campaign for Cadbury Ice Cream - claiming the delicious frozen treats are ‘Guaranteed not to last’. The campaign was created by Cadbury’s global agency of record VCCP London.
Taking a bold strategy, the campaign steers clear of category conventions which usually showcase mouth-watering product shots in overly stylised worlds. Instead, it’s the lack of Cadbury product that helps to bring to life a common family scenario - wanting an ice cream, reaching for the box, only to discover it’s empty… and has been put back in the freezer.
This professional campaign titled 'Guaranteed Not to Last' was published in Ireland and United Kingdom in March, 2024. It was created for the brands: Cadbury, Froneri, and Mondeléz, by ad agencies: Girl&Bear, VCCP, and VCCP London. This Film, Integrated, and OOH Outdoor media campaign is related to the Confectionery, Snacks and Food industries and contains 2 media assets. It was submitted 8 months ago.
Credits
CAMPAIGN TITLE: Cadbury Ice Cream - Guaranteed not to last
CLIENT: Froneri
GLOBAL MARKETING MANAGER: Charlotte Hambling
UK BRAND MANAGER: Shreen Nobbel
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTORS: Chris Birch & Jonny Parker
ASSOCIATE CREATIVE DIRECTORS: Daniel Glover-James & Elias Torres
CREATIVES: Sarah Lisgo & Agatha O’Neill
MANAGING PARTNER: Matt Smith
BUSINESS DIRECTOR: Charlie Griffith
ACCOUNT DIRECTOR: Oli Robinson
SENIOR ACCOUNT MANAGER: Fiona Hanna
PLANNING DIRECTOR: Ollie Gilmore
PLANNER: Xanthe Fuller
AGENCY TV PRODUCER: Rory Calder
AGENCY CREATIVE PRODUCER: Gaynor Goldring
PRODUCTION COMPANY: Girl&Bear
DIRECTOR: Lucy Bridger
DOP: Ailsa Aikoa
EXECUTIVE PRODUCER: Francesca Best
PRODUCER: Rory Calder
PRODUCTION MANAGER: Lisa Apsey
PRODUCTION ASSISTANT: Angie Gill
OFFLINE POST-PRODUCTION COMPANY: The Assembly Rooms
OFFLINE POST PRODUCER: Daniel Breheny
OFFLINE EDITOR: Jack Williams
COLOURIST: Jonny Tully @ CHEAT
AUDIO POST-PRODUCTION COMPANY: Wave Studios
SOUND ENGINEER: Harry Butcher
ONLINE POST-PRODUCTION COMPANY: Girl & Bear
ONLINE POST PRODUCER: James Ketterer
ONLINE EDITOR: David Fayinka
G&B SOCIAL EDITS PRODUCER: Agne Acute
SOCIAL EDITORS: Ashley Sykes/Tom James
DESIGNER: Tom Widdrington
ARTLAB MANAGER: James Perry
SENIOR CREATIVE ARTWORKER:Toby Kadir
PHOTOGRAPHER: Sara Morris
MEDIA BUYING AGENCY: The 7 Stars
MEDIA PLANNERS: Emily Lewis & Alastair Beardmore
MEDIA STRATEGY: Lashantay Richards
