Everyday small business owners are swamped with direct mail campaigns. To showcase the service the alarm company Sector Alarm provides, we installed an alarm in an envelope that went off when the letter is opened. It helped us grab recipient's attention, and helped make our sales reps cold calls a little warmer.
This professional campaign titled 'An alarming letter' was published in Sweden in May, 2016. It was created for the brand: Sector Alarm, by ad agency: Milk. This Direct medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Milk, Gothenburg, Sweden
Creative Director: Gunnar Skarland
Art Director: Kristofer Salsborn
Copywriter: Anders Malm
Additional Credits: Account Director: Anna Reynold. Production Manager: Marcus Aggfelt