Amar Bhaier Rokte Rangano

Agency: Grey


Bangladesh is the only country to have shed blood for the rights to language. In 21st February 1952, several University Students sacrificed their lives in protesting against the then ruling Government decision of imposing Urdu as the only state language of Bangladesh (Then East Pakistan). Recognizing such a noble act by the language martyrs, UNICEF, in 1999, decided to declare 21st February as the International Mother Language Day.
Bangladeshis today recognize the song ‘Amar Bhai er Rokte Rangano Ekushe February” (My Brother’s Blood Spattered on 21st February) as the most influential musical piece remembering the sacrifice made by the martyrs. On International Mother Language day – 21st February, Grameenphone, through a unique Digital content, paid a tribute to Late Altaf Mahmud – the composer of this very song. We believe that the student’s combined voice, and languages will shed a whole new light on the iconic song.

This professional campaign titled 'Amar Bhaier Rokte Rangano' was published in Bangladesh in February, 2019. It was created for the brand: Grameenphone, by ad agency: Grey. This Content medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: Grey Advertising Bangladesh Ltd, Dhaka, Bangladesh
Chief Creative Officer: Gousul Alam Shaon
Creative Director & Script: Rasel Mahmud
Jr Copywriter: Tanjir Rahman
Campaign & Client Service Director: Ayesha Farzana
Planning Director: Bitop Das Gupta
Senior Account Executive: Satata Satez
Production: Khelna Chobi
Executive Producer: S.m. Shamsur Rahman
Line Producer: Ehsanul Haque Babu
Director: Wahid Tarek
Cinematographer: Forhad Hasdan Zico
B Camera Operator: Karishma Chowdhury
First Assistant Director: Yasir Al Haq
Second Assistant Director: Reazul Imran
Location Manager: Malu Dewan
Art Director: Uzzal Afjal
Assistant Art Directors: Nizam Sohel, Masum M. Emon, Mahmudul Hasan Sajib
Costume Designer: Swapna Rani Bain
Makeup: Kamrul
Edit: Wahid Tarek
Colorist: Chinmoy Roy Tutul
Sound Design: Sayba Talukder
Post Production Supervisor: Sourav Kumar
Assistant Post Production Supervisor: Raihan Atique
Production Controller: Mainul Islam Bappy
Production Coordinator: Rana
Technical Support: RED Button, Light House, Audio people, Backlit Communication


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