Haleon, a global leader in consumer health, and Microsoft Corp. have announced a new collaboration to make everyday health more accessible for people who are blind, have low-vision or have difficulty with reading the labels of products due to low literacy. Together, the companies have expanded functionality in the Microsoft Seeing AI app to provide more detailed labelling information for consumers for Haleon products across the UK and US. Seeing AI is a free mobile app designed to narrate the world for the visually impaired community.
In the UK, more than 2 million1 people are living with sight loss and 8.5 million2 people have very poor literacy skills. In an independent study3 of visually impaired people commissioned by Haleon, 93% of respondents said they don’t feel health products are accessible enough and almost 1 in 5 may have taken the wrong dosage as they couldn’t read the packaging effectively. The collaboration is the first step in driving health inclusivity for this community and will empower millions to be able to easily listen to the labels on leading everyday healthcare products such as toothpaste, vitamins, and pain relief.
The collaboration is supported by an extensive above-brand consumer campaign in the UK that demonstrates how Haleon is committed to championing health inclusivity.
This professional campaign titled 'Always read the label' was published in United Kingdom in November, 2022. It was created for the brands: Haleon and Microsoft, by ad agency: WPP. This Integrated medium campaign is related to the Electronic Devices and Health industries and contains 2 media assets. It was submitted over 1 year ago.