Heathrow Airport is launching a Christmas brand ad which is a heart-warming story about that special feeling of being with your loved ones over the festive holidays. It’s the first work with St. Luke’s as lead strategic creative agency, since it won the pitch for the brand in August.
The feel-good 60 second spot called “The Gift” shows a couple in the departure lounge of Terminal 2, drinking champagne to toast their imminent festive getaway - just the two of them. However, the mum seems sad that the pair will be spending Christmas without their kids for the first time - especially when she spies a family with children laughing excitedly in the airport terminal ahead of their flight.
She soon cheers up as they peruse the airport shops, trying on headphones in InMotion Entertainment and buying some of her favourite Jo Malone perfume in the World Duty Free store. The dad then suggests they grab a pre-flight bite to eat at Shan Shui, one of the terminal’s many restaurants. As they browse the menu, he reveals he’s got her an early Christmas present and tells his wife to close her eyes.
In moving scenes, their two grown-up children then appear at the table - and it’s revealed they’ll be joining their parents on their Christmas holiday break after all as their mum cries tears of joy hugging them. The closing line: “This Christmas, depart as you mean to go on” encompasses the special holiday feeling that starts at Heathrow Airport even before reaching your destination.
The Gift will debut on VOD from 14 November, as well as in cinemas and online. It will also be screened at Winter Wonderland in Hyde Park and Canary Wharf ice rink. It is part of a wider campaign to highlight the great experience at Heathrow, by showcasing the vast range of retail brands and restaurants available, featured in 15-second cut downs of the TV spot. The campaign will also appear across OOH and static social media that mirrors the TV.
This professional campaign titled 'The Gift' was published in United Kingdom in November, 2022. It was created for the brand: Heathrow Airport, by ad agency: St. Luke's. This Integrated medium campaign is related to the Travel industry and contains 1 media asset. It was submitted 2 months ago.
Advertiser Brand: Heathrow
Brand: Heathrow Christmas Brand Campaign
Client: Meenal Varsani, Head of Marketing and Customer Engagement
Nathan Charles, Marketing Campaign Manager
Sandra Clement, Marketing Campaign Manager
Campaign Ad Title: “The Gift”
Creative Agency: St Luke’s
Executive Creative Director: Rich Denney
Creatives: Darren Keff & Phill Meyler
Agency TV Producer: Chloe London
Agency Creative Producers: Ed Howkins, Anna-Marie
Chief Strategy Officer: Dan Hulse
Planning Director: Emma Banks
Business Director: Leanne Silman
Account Director: Lucy Yeates
Senior Account Manager: Charlotte Crawley
Photographer: Dan Ross
Director: Molly Burdett
Production Co: Spindle Films
Executive Producer: Lou Gagen
Production Co Producer: Swifty Hanrahan
DoP: Adric Watson
Art Director: Joe Withers
Editor: Billy Mead @ tenthree
Post Production: Framestore
Post Producer: Semley Wilkinson
VFX Lead: Judy Roberts
Grade: Simon Bourne @ Company3
Sound Design: Ben Leeves @ Jungle Studios
Music Composition: Eclectic Music
Media Planning & Buying: Wavemaker