To announce the new Microsoft Surface Duo, now available for purchase, Microsoft has launched a campaign to introduce a brand new category of mobile device and highlight its innovative features: the dual flip screen with its innovative 360° hinge, the ability to easily switch from one screen to two, and the revolutionary gaming and social experiences that harness the power of Microsoft and Android together.
The campaign, by Blk Ops, hones in on the “magic” of the product and its ability to transform how we work, play, and communicate. The spots feature several of the best cardistry performers in the world moving and manipulating the Duo to demonstrate its flexibility and versatility. The performances take viewers through all of the different postures of the device and offer a first-hand experience of the software to highlight the seamless flow between form and function.
Louis Leterrier was tapped to direct the spot. Renowned for his work on ‘Now You See Me,’ Leterrier has experience working with cardistry performers and bringing magical moments to screens big and small.
“The duo is magical. To work seamlessly between two screens, almost every scenario you can think of and have the full gamut of both Microsoft and Android apps at your fingertips....it deserved a magical spot," said Kathleen Hall, Chief Brand Officer, Microsoft.
“Often, when you look at technology and what it can do, it’s hard to tell what’s real and what’s magic... but every once in a while, it’s both. That’s Microsoft Surface Duo. And that’s the truth we wanted to bring to life in our campaign," said Andrew Panay, Founder and CEO, Blk Ops.
This professional campaign titled 'A new way to get things done' was published in United States in September, 2020. It was created for the brands: Microsoft and Microsoft Surface Duo, by ad agency: Blk Ops. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 2 years ago by Supervisor, Client & Media Relations: Mariah Stein of Powell Communications.
Advertising Agency: Blk Ops, USA
Director: Louis Leterrier