ADVERTISING

Microsoft

Windows 11 Brings You Closer To What You Love

Agency: McCann New York

Description

Microsoft is introducing the next chapter of their Windows 11 'Brings You Closer to What You Love' Campaign with three new stories. The campaign continues to focus on real people and how Windows 11 helps them pursue their passions—from making science fun and accessible, to seeking equality in women’s sport through design, to addressing the challenges of fashion for plus sized women. Real people addressing real issues head on using Windows 11 PCs to have fun and get stuff done. Windows 11—empowering real people to do what they love.
The campaign features three stories:
Malik & Miles George: Seniors at MIT who are passionate about increasing diversity in STEM and higher education. Twin brothers, Malik and Miles have fun breaking down complex material in a way that makes it accessible and interesting. They leverage social media (TikTok@malikandmiles) to make STEM entertaining and educational.
Charlotte Oxnam: Charlotte is a plus-sized fashion entrepreneur who founded Cue the Curves, a tech startup aimed at creating a positive shopping experience for plus-size women. She does everything from coding to marketing and wants women of all sizes to feel confident through access to fashion that fits both their body and their personality.
Natalie White: Natalie grew up an athlete, playing basketball through college. She experienced inequity in sport as many women athletes have, but doesn’t think wearing shoes designed for men should be one of them. She wants to help give women equal footing in the world of basketball, not just culturally, but physically. Natalie is the founder of Moolah Kicks, the first women’s basketball shoe brand built by and for female ballers, recognizing and addressing the unique anatomy of women’s feet.

This professional campaign titled 'Windows 11 Brings You Closer To What You Love' was published in United States in March, 2022. It was created for the brand: Microsoft, by ad agency: McCann New York. This Film medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted 7 months ago by Communications Manager: Shana Blackman of McCann Worldgroup.

Credits

Agency: McCann New York
Co-Chief Creative Officer North America, McCann: Sean Bryan
Co-Chief Creative Officer, McCann NY: Shayne Millington
EVP, Global Executive Creative Director: Cristina Reina
EVP, Global Executive Creative Director: Pete Johnson
SVP Group Creative Director: Nic Howell
SVP Group Creative Director: Geoff Bentz
VP Creative Director: Brad Soulas
VP Creative Director: Kristine Salm
Creative Director: Nick Ciomperlik
Associate Creative Director: Tim Min
Associate Design Director: Mook Phoungbut
Design Lead: Gonzalo Hergueta
Senior Designer: Doug Koh
Creative Director: Will Roche
Creative Director: Justin Horowitz
Sr. Copywriter: Eugene Gao
Sr. Art Director: Avery Young
Sr. Copywriter: Adam Rotstein
Art Director: Mikey Bready
Art Director: Robert Arthur
Copywriter: Jack McNamara
Copywriter: Craig Ferguson
Jr. Art Director: Robert Casella
Jr. Copywriter: Campbell George
Designer: Chocho Han
Junior Designer: Malik Dupree
Director Of Creative Technology: David Cliff
Creative Technologist: Alicia Foor
Managing Director, McCann NY: Kevin Nelson
EVP, Global Chief Marketing And Communications Officer, McCann Worldgroup: Jeremy Miller
Communications Director, McCann Worldgroup: Victoria Park
SVP, Group Account Director: Socrates Papazoglou
Account Director: Pati Burelli
Account Supervisor: Divya Joseph
Account Supervisor: Daniela Vinick
VP Account Director: Matt Scapelletti
Account Supervisor: Amy Levine
Account Executive: Toyin Lanade
Implementation Manager: Eric Song
Assistant Account Executive: Chanelle Wright
Senior Project Manager: Lauren Kosche
Senior Project Manager: Catalina Condon
Associate Project Manager: Alice Lee
EVP, Chief Production Officer: Aaron Kovan
SVP, Executive Integrated Producer: Stacy Flaum
Senior Producer: MJ Soler
Producer: Christine Clavio
Junior Producer: Ana Goldoni
VP, Senior Interactive Producer: Patty Visconti
Senior Art Producer: Kelly Ramsey
SVP, Executive Music Producer: Eric David Johnson
Music Producer: Colleen Dahlstrom
Junior Music Producer: Madison Rowe
Chief Strategy Officer: Erica Yahr
VP, Strategy Director: Amadeo Plaza
Associate Strategist: Kyla Jackson
Business Manager: David Halberstadt
VP Director Talent Payment: Terry Marcello
Talent Payment Manager: Lisa Schneider
Music Business Manager: Jamie Jou
Director, Tool: Erich Joiner
Head Of Production, Tool: Amy DeLossa
Executive Producer: Rob Sexton, Tool
Line Producer, Tool: Kelly Christensen
Photographer: Charlie Schuck
Photographer’s Agent/Producer: Maria Bianco at Bianco Artists
1st AD: Julian Max Metter
Producer: Becca Reiss
1st Assistant: Matthew Gordon
Digitech: Daniel Primero
Casting Director, DS Casting: Danya Solomon
Interviewer: Christian Aeschliman
Executive Producer, NO6: Corina Dennison
Senior Producer, NO6: Charina Espino
Senior Editor, NO6: Chris Van Dyke
Senior Editor, NO6: Dan Aronin
Editor, NO6: Nick Schneider
Assistant Editor, NO6: April Etmanski
Grace Yang, NO6: Assistant Editor
Assistant Editor, NO6: Britt Bernstein
Finishing Producer, NO6: Mark Reyes
Flame Artist, NO6: John Shea
Flame Artist, NO6: Ed Skupeen
Flame Artist, NO6: Jami Ross
Graphic Artist, NO6: David Gerber
Executive Producer, The Mill: Angela Lupo
Creative Director, The Mill: Sina Takerkhani
Producer, The Mill: Yvonne Apollonio
Designer, The Mill: Roger Hom
Designer, 3D Lighter, The Mill: Fede Reano
3D/2D Animator/Compositor, The Mill: David Manzo
3D Modeler/Texturer, The Mill: Karim Moussa
Compositor/Flame, The Mill: Todd Mesher
Nuke Artist, The Mill: Dylan Nett
Colorist, The Mill: James Tillett
Colorist, The Mill: Kris Smale
Color EP, The Mill: Meghan Lang Bice
Color Producer, The Mill: Gabe Wakeman
Color Producer, The Mill: Kay Carpenter
Color Producer, The Mill: Alexandria Adams
Studio Director, Sonic Union: Justine Cortale
Mixer, Sonic Union: Mike Marinelli
Senior Producer, Company 3: Kevin Breheny
Colorist, Company 3: Tim Masick
CCO/CEO, JSM Music: Joel Simon
VP/Executive Producer, JSM Music: Jeff Fiorello
Senior Producer, JSM Music: Norm Felker
Senior Producer, JSM Music: Andrew Manning
Senior Producer, JSM Music: Sharon Cha
Executive Producer, Craft NY: Dan Priore
Post Producer, Craft NY: Brent Miller
Senior Editor, Craft NY: Jose Gerardi
Executive Print Producer, Craft NY: Eileen Kaufman
Retouching Manager, Craft NY: Matthew Tuthill
Senior Print Producer, Craft NY: Anthony Howard
Print Producer, Craft NY: Lindsay Bleemer
Designer, Craft NY: Eileen Dwyer
Designer, Craft NY: Amy Lipson
Charlene Haddad, Craft NY: Digital Producer
Digital Producer, Craft NY: Theodore McFail
Retoucher, Craft NY: Andrew Bacha
Retoucher, Craft NY: Carlton Houzell
Retoucher. Craft NY: Pablo Tauler
Retoucher, Craft NY: Traian Stanescu
Retoucher, Craft NY: Tyler Shumway
Design Supervisor, Craft NY: Denis Koltsov
Developer, Craft NY: David Lillis
Developer, Craft NY: Kurt Suchomel
Developer, Craft NY: Mike Gallay
Developer, Craft NY: Tom Miller
QA, Craft NY: Mohamed Sadik
QA, Craft NY: Puneet Oberoi
Implementation Director, Craft UK: Marta Gromysz
Senior Implementation Manager, Craft UK: Ludovica Bevilacqua
Senior Implementation Manager, Craft UK: Anna Regache
Account Executive, Craft UK: Kezia Okereke
Implementation Manager, Craft UK: Cristina Aguirre
UK Post Producer: Hannah Gardiner, Craft UK
UK Post Producer, Craft UK: Jamie Cooper
UK Digital Producer, Craft UK: David Smith

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